Plamena Todorova

My name is Plamena and I am the creator of Imperfections by Plam! Welcome to my muddy, imperfect, colourful and quirky world!

I have quite an exciting life – I have lived and worked in 9 countries, I have a great family and friends, and I have a successful career. Despite things being good, I noticed that as time went by, I fell into a routine, which pushed excitement out of my life. I had no space to question things. To explore. To play.

I missed playing and creating, and my soul was slowly withering.

Fast forward to my first pandemic birthday, when I was so bored and lonely that I signed up for a 3-month pottery course. This was a pure revolution considering I grew up being told that I wasn’t very skillful at working with my hands, so I’d better work up my brain 😀

Once I laid my hands on the wet clay, I knew this would be a life-long love story.

Everything about my pottery is deeply personal. I bring to life mostly functional ceramic pieces using hand-building techniques and high-quality materials. I see the ceramic pieces I make not only as artistic expressions of my ideas, but also as physical reminders of my beliefs and values. I grew up striving for perfection, just like the most miserable people I have ever met 😀 Once I realised how many of us have done so too, I decided to create my brand around celebrating imperfection. To remind us all that the most rebellious and happiness-generating act in life is to be human and embrace your imperfections.

Imperfections by Plam is a rebel pottery brand that celebrates the artistic expression of the free human spirit. The brand gives life to Pots and Words that Move: they bring people together, inspire them and push boundaries.

The pots I make are sometimes beautiful, often in bold colours, and always imperfect. Sometimes they push boundaries – “why not make this plate dance?” Sometimes they invite you to hug them or to bring people together for dinner. And they are always, always there to remind you that life can be a magical journey with plenty of ups and downs, which make it even more exciting.

My ceramic imperfections invite you to feel your feelings, dream wild dreams and embrace your human nature. Be warm, loving, affectionate, playful, creative, bold, courageous. Humans are sometimes sad, angry, disappointed, confused, miserable, horrified. And this is fine too.

In a world where striving for perfection is the norm, Imperfections by Plam is a bold reminder happiness is about what you DO, not about what you think or know. And it doesn’t matter what situation you are in. There is always a way out. You can create the life you want. You can be happy and fulfilled.

And if you ever forget this, grab yourself a ceramic imperfection and keep it close. To remind you that everything is possible.